...Noufou Ouedraogo; Mohammed Laid Ouakouak Purpose Successful change implementation is crucial for organizational prosperity, and even survival. The purpose of this paper is to examine the impacts of personal trust and communication on change success, through affective commitment. Design...

..., for instance, had a poor response to its product quality and recall crisis. Singapore Airlines on the other hand, is often cited as an exemplar for an effective response to the crash of its flight SQ 006 in Taiwan. Findings – This research finds that organizations with a strong commitment to doing...