...). Grounded in Luhmann’s social systems theory, the study conceptualizes GenAI integration as a challenge of organizational programming, requiring a shift from conditional (rule-based) to purposive (goal-oriented) approaches that accommodate technological uncertainty while fostering competency development...

... and mentality, the organisational dynamics and the organisation's change management (Nascimento et al., 2011 ; Fernandes et al., 2020). In the organisational dynamics, the core competencies, the access to markets (proximity to the customer), the integrity of the company (ability to be faster...