.../methodology/approach Throughout this paper, five interesting paradoxes are presented in management contexts of change, the creation of competitive advantages, and organizational behaviour. Findings Light is shed on the integration efforts that seek to combine institutional theory with transaction cost...

... as a component of resource‐based theory. Concludes that organizational learning is itself a strategic capability or resource important to the process of building and maintaining competitive advantage. © MCB UP Limited 1996 Competitive advantage Information technology Organizational learning...