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Keywords: Cultural frame switching
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Journal Articles
Biculturals in international business negotiations: moving away from the single culture paradigm
Available to Purchase
Journal of Organizational Change Management (2023) 36 (1): 180–194.
Published: 24 March 2023
... the parties during IBN: adaptability, cultural frame switching (CFS) and creativity. Originality/value This study explores the notion of bicultural personnel using their understanding of multiple cultures to be innovative, avoid groupthink and generate new creative ideas that help overcome stalemates...
