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Keywords: Deviation
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Journal Articles
Triggering path creation toward sustainable transformation: case studies of Japanese SMEs deviating from conventional practices
Available to Purchase
Journal of Organizational Change Management (2026) 39 (3): 616–634.
Published: 19 February 2026
... processes through which deviation is initiated and new pathways are formed. Design/methodology/approach Using a qualitative case study design, this study examines two Japanese SMEs that shifted from profit-centered to sustainability-oriented business practices. The grounded theory approach was applied...
