...Kris Rutten; Marja Flory Purpose The purpose of this article is to present and revisit the role of rhetoric and narratives in management research and practice. Design/methodology/approach The authors revisit the insights from previous work on the role of rhetoric and narratives in management...

...” organizational actions. will figure more prominently in future cross‐cultural management research. We also imply that along the way, new multi‐level issues, such as cultural heterogeneity (human individuals as parliaments of selves constantly negotiating and renegotiating alliances in shifting...

...Marja Flory; Alfonso Sauquet; Slawek Magala; Marja Flory Purpose The purpose of this paper is to introduce this special issue on the subject of the rhetoric and narratives in management research. Design/methodology/approach The paper reviews selected contributions to the 4th Conference...

...Marja Flory; Oriol Iglesias; Marja Flory; Oriol Iglesias Purpose The purpose of this paper is to present and discuss a critical review of the role of rhetoric and narratives in management research and practice. Design/methodology/approach Conceptual implications are drawn from the analysis...

...). In that context, he developed the theory of logos or rhetorical arguments, taking as a model the idea of logical proves. Eduard Bonet can be contacted at: eduard.bonet@esade.edu © Emerald Group Publishing Limited 2010 Rhetoric Logic Epistemology Management research...