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Keywords: Marketing capabilities
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Journal Articles
Environmental dynamism and entrepreneurial orientation: The moderating role of firm's capabilities
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Journal of Organizational Change Management (2013) 26 (3): 475–493.
Published: 17 May 2013
... and marketing capabilities on EO was detected and it was possible to observe how technology capabilities improve the positive effect of environment dynamism on EO. Originality/value The most important contribution of this paper is to demonstrate that the direction of the moderating effect of capabilities...
