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Keywords: Meanings
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Journal Articles
Exploring the boundaries of rhetoric
Available to Purchase
Journal of Organizational Change Management (2014) 27 (5): 793–806.
Published: 11 August 2014
... rhetoric and dialectics and emphasizes the role of rhetoric in scientific research. On the introduction of rhetoric of judgment and meanings it creates a conceptual framework based on a re-examination of the concept of judgment and the phenomenological foundations of the interpretative methods of social...
Journal Articles
Persuasive brand management: How managers can influence brand meaning when they are losing control over it
Available to Purchase
Journal of Organizational Change Management (2012) 25 (2): 251–264.
Published: 30 March 2012
...Marja Flory; Alfonso Sauquet; Oriol Iglesias; Eduard Bonet Purpose The purpose of this paper is to build a conceptual framework that enables an improved comprehension of how brand meaning is constructed. Design/methodology/approach Conceptual implications are drawn from an analysis...
