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Keywords: Persuasion
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Journal Articles
Rhetoric and the foundation of the Service-Dominant Logic
Available to Purchase
Journal of Organizational Change Management (2014) 27 (5): 744–755.
Published: 11 August 2014
... the foundational premises of the new S-D Logic is greatly aided by their persuasive use of classical rhetorical techniques of word choice, metaphor, and framing as well as the careful construction of a narrative that is guaranteed to be attractive to their audience. Design/methodology/approach – The author...
