The purpose of this paper is to educate financial services companies about the importance of trademark registration.
The paper reviews what a trademark is, what the advantages are to trademark registration, and the steps involved in registering a trademark.
The paper finds that trademark registration can assist financial services companies in protecting their corporate identity, which is one of their most valuable assets.
Financial services companies should give serious consideration to registering their trademarks and should register their trademarks where appropriate.
The paper will be of interest to a wide range of financial services companies who are concerned about protecting their corporate identity, particularly in light of the financial crisis.
