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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008134. When citing the article, please cite: Alfred S. Boote, (1985), “PRICE INELASTICITY: NOT ALL THAT MEETS THE EYE”, Journal of Consumer Marketing, Vol. 2 Iss: 3, pp. 61 - 66.

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