Earlycite

Research Article September 14 2026
Understanding the brand love research from 2002-2024: a scoping review and future research agenda
Amarjeet Singh; Meenal Munjal; Charu Shri
Journal of Product & Brand Management (2026) https://doi.org/10.1108/JPBM-09-2024-5446
View articletitled, Understanding the brand love research from 2002-2024: a scoping review and future research agenda
Supplementary data
Open the PDF for Understanding the brand love research from 2002-2024: a scoping review and future research agenda in another window
Add to Citation Manager for Understanding the brand love research from 2002-2024: a scoping review and future research agenda
Literature Review September 8 2026
Brand relationships in conversation: a review of conversational agents using bibliometrics and language models
Camilo Rojas-Contreras; Pierre Valette-Florence
Journal of Product & Brand Management (2026) https://doi.org/10.1108/JPBM-02-2025-5785
View articletitled, Brand relationships in conversation: a review of conversational agents using bibliometrics and language models
Supplementary data
Open the PDF for Brand relationships in conversation: a review of conversational agents using bibliometrics and language models in another window
Add to Citation Manager for Brand relationships in conversation: a review of conversational agents using bibliometrics and language models
Erratum August 26 2026
Erratum: Brand hate: unraveling antecedents, moderators, and consequences through meta-analysis
Journal of Product & Brand Management (2026) https://doi.org/10.1108/JPBM-08-2026-7414
View articletitled, Erratum: Brand hate: unraveling antecedents, moderators, and consequences through meta-analysis
Open the PDF for Erratum: Brand hate: unraveling antecedents, moderators, and consequences through meta-analysis in another window
Add to Citation Manager for Erratum: Brand hate: unraveling antecedents, moderators, and consequences through meta-analysis
Research Article August 11 2026
Unraveling gender labels: identity and brand love in Gen Z fashion consumption
Gargi Bhaduri; Xingqiu Lou
Journal of Product & Brand Management (2026) https://doi.org/10.1108/JPBM-04-2025-5980
View articletitled, Unraveling gender labels: identity and brand love in Gen Z fashion consumption
Open the PDF for Unraveling gender labels: identity and brand love in Gen Z fashion consumption in another window
Add to Citation Manager for Unraveling gender labels: identity and brand love in Gen Z fashion consumption
Research Article August 5 2026
The power of one or the strength of two: the role of co-brands as enablers of feedback effects in category extensions
Rico Piehler; Michael Schade; Fabian Kraus; Marius Diegel; Christoph Burmann
Journal of Product & Brand Management (2026) https://doi.org/10.1108/JPBM-04-2025-5971
View articletitled, The power of one or the strength of two: the role of co-brands as enablers of feedback effects in category extensions
Supplementary data
Open the PDF for The power of one or the strength of two: the role of co-brands as enablers of feedback effects in category extensions in another window
Add to Citation Manager for The power of one or the strength of two: the role of co-brands as enablers of feedback effects in category extensions
Research Article July 27 2026
Star power on the shelf: the spillover effects of celebrity brand – retailer relationships on consumer evaluations of retailers
Vishag Badrinarayanan; Enrique P. Becerra; Jeremy J. Sierra
Journal of Product & Brand Management (2026) https://doi.org/10.1108/JPBM-10-2025-6420
View articletitled, Star power on the shelf: the spillover effects of celebrity brand – retailer relationships on consumer evaluations of retailers
Open the PDF for Star power on the shelf: the spillover effects of celebrity brand – retailer relationships on consumer evaluations of retailers in another window
Add to Citation Manager for Star power on the shelf: the spillover effects of celebrity brand – retailer relationships on consumer evaluations of retailers
Research Article July 23 2026
Individualism and the desire for unique consumer products: the roles of need for uniqueness and global acculturation
Barbara Czarnecka; Bruno Schivinski; Katherine Baxter
Journal of Product & Brand Management (2026) https://doi.org/10.1108/JPBM-09-2025-6337
View articletitled, Individualism and the desire for unique consumer products: the roles of need for uniqueness and global acculturation
Open the PDF for Individualism and the desire for unique consumer products: the roles of need for uniqueness and global acculturation in another window
Add to Citation Manager for Individualism and the desire for unique consumer products: the roles of need for uniqueness and global acculturation
Research Article July 15 2026
Articulating brand purpose through internal brand practices: a social practice perspective
Ayla Altunören; Michael B. Beverland; Maja Golf-Papez
Journal of Product & Brand Management (2026) https://doi.org/10.1108/JPBM-11-2025-6529
View articletitled, Articulating brand purpose through internal brand practices: a social practice perspective
Open the PDF for Articulating brand purpose through internal brand practices: a social practice perspective in another window
Add to Citation Manager for Articulating brand purpose through internal brand practices: a social practice perspective
Research Article July 15 2026
Branding strategies for controversial products: the role of ingredient co-branding and brand positioning
Riccardo Valesi; Giuseppe Pedeliento; Daniela Andreini
Journal of Product & Brand Management (2026) https://doi.org/10.1108/JPBM-02-2025-5812
View articletitled, Branding strategies for controversial products: the role of ingredient co-branding and brand positioning
Open the PDF for Branding strategies for controversial products: the role of ingredient co-branding and brand positioning in another window
Add to Citation Manager for Branding strategies for controversial products: the role of ingredient co-branding and brand positioning
Research Article July 10 2026
How consumers respond when brands disclose using AI in creating social media content: examining brand personification and communication strategies
Linwan Wu
Journal of Product & Brand Management (2026) https://doi.org/10.1108/JPBM-09-2025-6302
View articletitled, How consumers respond when brands disclose using AI in creating social media content: examining brand personification and communication strategies
Supplementary data
Open the PDF for How consumers respond when brands disclose using AI in creating social media content: examining brand personification and communication strategies in another window
Add to Citation Manager for How consumers respond when brands disclose using AI in creating social media content: examining brand personification and communication strategies
Research Article July 9 2026
The double-edged power of brand purpose: how strong purpose helps and hurts brands facing criticism
Clemens Luis Ammann; Jonathan Matzinger; Harley Krohmer
Journal of Product & Brand Management (2026) https://doi.org/10.1108/JPBM-11-2025-6518
View articletitled, The double-edged power of brand purpose: how strong purpose helps and hurts brands facing criticism
Supplementary data
Open the PDF for The double-edged power of brand purpose: how strong purpose helps and hurts brands facing criticism in another window
Add to Citation Manager for The double-edged power of brand purpose: how strong purpose helps and hurts brands facing criticism
Research Article July 6 2026
The influence of custom labeled business gifts on brand attitude: the mediating role of product quality
Brittney Stephenson; Patrick Matthew Healey; Eunyoung (Christine) Sung
Journal of Product & Brand Management (2026) https://doi.org/10.1108/JPBM-08-2025-6294
View articletitled, The influence of custom labeled business gifts on brand attitude: the mediating role of product quality
Supplementary data
Open the PDF for The influence of custom labeled business gifts on brand attitude: the mediating role of product quality in another window
Add to Citation Manager for The influence of custom labeled business gifts on brand attitude: the mediating role of product quality
Research Article July 2 2026
The dark side of customer emotion and engagement: an antecedent–consequence model
Kishalay Adhikari; Deepa Halder
Journal of Product & Brand Management (2026) https://doi.org/10.1108/JPBM-04-2025-5922
View articletitled, The dark side of customer emotion and engagement: an antecedent–consequence model
Supplementary data
Open the PDF for The dark side of customer emotion and engagement: an antecedent–consequence model in another window
Add to Citation Manager for The dark side of customer emotion and engagement: an antecedent–consequence model
Research Article July 1 2026
Buffering transgressions: role of anthropomorphism, attachment orientations and brand role in shaping advocacy intentions
Gurbir Singh; Archit Vinod Tapar; M S Balaji
Journal of Product & Brand Management (2026) https://doi.org/10.1108/JPBM-06-2025-6045
View articletitled, Buffering transgressions: role of anthropomorphism, attachment orientations and brand role in shaping advocacy intentions
Supplementary data
Open the PDF for Buffering transgressions: role of anthropomorphism, attachment orientations and brand role in shaping advocacy intentions in another window
Add to Citation Manager for Buffering transgressions: role of anthropomorphism, attachment orientations and brand role in shaping advocacy intentions
Research Article July 1 2026
Stories that sell: the role of story diagnosticity, AI and olfactory imagery in online fragrance purchase intention
Meg Michelsen; Jamie L. Grigsby; Cesar Zamudio
Journal of Product & Brand Management (2026) https://doi.org/10.1108/JPBM-12-2024-5653
View articletitled, Stories that sell: the role of story diagnosticity, AI and olfactory imagery in online fragrance purchase intention
Open the PDF for Stories that sell: the role of story diagnosticity, AI and olfactory imagery in online fragrance purchase intention in another window
Add to Citation Manager for Stories that sell: the role of story diagnosticity, AI and olfactory imagery in online fragrance purchase intention
Research Article June 29 2026
Enhancing destination logo recognition: an experimental study of name and slogan synergy
Yun Chen; Tao Li
Journal of Product & Brand Management (2026) https://doi.org/10.1108/JPBM-06-2025-6118
View articletitled, Enhancing destination logo recognition: an experimental study of name and slogan synergy
Supplementary data
Open the PDF for Enhancing destination logo recognition: an experimental study of name and slogan synergy in another window
Add to Citation Manager for Enhancing destination logo recognition: an experimental study of name and slogan synergy
Research Article June 23 2026
Friends in low places? The effects of brand scandals on premium and non-premium brand communities
Yunmei Kuang; James M. Loveland; Katherine E. Loveland
Journal of Product & Brand Management (2026) https://doi.org/10.1108/JPBM-08-2023-4662
View articletitled, Friends in low places? The effects of brand scandals on premium and non-premium brand communities
Open the PDF for Friends in low places? The effects of brand scandals on premium and non-premium brand communities in another window
Add to Citation Manager for Friends in low places? The effects of brand scandals on premium and non-premium brand communities
Research Article June 22 2026
From safe havens to city shapers: purpose activation through community co-creation in queer micro-brands
Jie Xiao
Journal of Product & Brand Management (2026) https://doi.org/10.1108/JPBM-11-2025-6514
View articletitled, From safe havens to city shapers: purpose activation through community co-creation in queer micro-brands
Open the PDF for From safe havens to city shapers: purpose activation through community co-creation in queer micro-brands in another window
Add to Citation Manager for From safe havens to city shapers: purpose activation through community co-creation in queer micro-brands
Research Article June 19 2026
From purpose claims to action: a grounded framework of brand purpose activation pathways
Klaus Heine; Glyn Atwal
Journal of Product & Brand Management (2026) https://doi.org/10.1108/JPBM-12-2025-6580
View articletitled, From purpose claims to action: a grounded framework of brand purpose activation pathways
Supplementary data
Open the PDF for From purpose claims to action: a grounded framework of brand purpose activation pathways in another window
Add to Citation Manager for From purpose claims to action: a grounded framework of brand purpose activation pathways
Research Article June 19 2026
Saving face with intelligent unrealistic influencer: How realism of virtual influencer shapes consumer purchase intentions for near-expired products
Yidan Ma; David Chai; Jian Li
Journal of Product & Brand Management (2026) https://doi.org/10.1108/JPBM-08-2025-6224
View articletitled, Saving face with intelligent unrealistic influencer: How realism of virtual influencer shapes consumer purchase intentions for near-expired products
Supplementary data
Open the PDF for Saving face with intelligent unrealistic influencer: How realism of virtual influencer shapes consumer purchase intentions for near-expired products in another window
Add to Citation Manager for Saving face with intelligent unrealistic influencer: How realism of virtual influencer shapes consumer purchase intentions for near-expired products
Research Article June 5 2026
Consumer patronage responses to diversity, equity and inclusion (dis)continuance as a function of political ideology: a mixed-methods approach
Seth Ketron; Shirley Mai; Aidin Namin; Diego Estuar
Journal of Product & Brand Management (2026) https://doi.org/10.1108/JPBM-08-2025-6275
View articletitled, Consumer patronage responses to diversity, equity and inclusion (dis)continuance as a function of political ideology: a mixed-methods approach
Supplementary data
Open the PDF for Consumer patronage responses to diversity, equity and inclusion (dis)continuance as a function of political ideology: a mixed-methods approach in another window
Add to Citation Manager for Consumer patronage responses to diversity, equity and inclusion (dis)continuance as a function of political ideology: a mixed-methods approach