Skip to Main Content
Barbara Czarnecka
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

City branding’s influence on social media engagement: the cool factor

Open Access
Bruno Schivinski, Xiufang (Leah) Li, Abdullah M. Alahmari, Quynh Phuong Nguyen, Barbara Czarnecka, Sandra Maria Correira Loureiro
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2026) 35 (1): 99–115.
https://doi.org/10.1108/JPBM-04-2025-5959
Published: 13 October 2025
View article titled, City branding’s influence on social media engagement: the cool factor
Open the PDF for City branding’s influence on social media engagement: the cool factor in another window
Add to Citation Manager for City branding’s influence on social media engagement: the cool factor
Journal Articles

Effects of social media brand-related content on fashion products buying behaviour – a moderated mediation model

Available to Purchase
Bruno Schivinski, Nicolas Pontes, Barbara Czarnecka, Wen Mao, Jennifer De Vita, Vasileios Stavropoulos
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2022) 31 (7): 1047–1062.
https://doi.org/10.1108/JPBM-05-2021-3468
Published: 08 March 2022
View article titled, Effects of social media brand-related content on fashion products buying behaviour – a moderated mediation model
Open the PDF for Effects of social media brand-related content on fashion products buying behaviour – a moderated mediation model in another window
Add to Citation Manager for Effects of social media brand-related content on fashion products buying behaviour – a moderated mediation model
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Please sign in to your personal account to gift article access.

Register

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses.

You have reached the limit of 10 links within a 30 day period.

Sharing Unavailable

Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.