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Journal Articles
Effects of social media brand-related content on fashion products buying behaviour – a moderated mediation model
Available to PurchaseBruno Schivinski, Nicolas Pontes, Barbara Czarnecka, Wen Mao, Jennifer De Vita, Vasileios Stavropoulos
Journal of Product & Brand Management (2022) 31 (7): 1047–1062.
Published: 08 March 2022
