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Journal Articles

City branding’s influence on social media engagement: the cool factor

Open Access
Bruno Schivinski, Xiufang (Leah) Li, Abdullah M. Alahmari, Quynh Phuong Nguyen, Barbara Czarnecka, Sandra Maria Correira Loureiro
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2026) 35 (1): 99–115.
https://doi.org/10.1108/JPBM-04-2025-5959
Published: 13 October 2025
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