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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/02634509610152691. When citing the article, please cite: Simon Knox, (1996), “The death of brand deference: can brand management stop the rot?”, Marketing Intelligence & Planning, Vol. 14 Iss: 7, pp. 35 - 39.
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1997
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