Skip to Main Content
Article navigation
Volume 1, Issue 1
1 January 1992
Journal of Product & Brand Management Cover Image for Volume 1, Issue 1
Research Article| January 01 1992

Erratum Available to Purchase

Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2054-1643
Print ISSN: 1061-0421
© MCB UP Limited
1992
Journal of Product & Brand Management (1992) 1 (1): 5–14.
https://doi.org/10.1108/10610429210036645

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008087. When citing the article, please cite: Kevin J. Clancy, Mary Lou Roberts, (1984), “TOWARD AN OPTIMAL MARKET TARGET: A STRATEGY FOR MARKET SEGMENTATION”, Journal of Consumer Marketing, Vol. 1 Iss: 1, pp. 64 - 73.

This content is only available via PDF.
© MCB UP Limited
1992
You do not currently have access to this content.
Don't already have an account? Register

Purchased this content as a guest? Enter your email address to restore access.

Please enter valid email address.
Email address must be 94 characters or fewer.
Pay-Per-View Access
$39.00
Rental
This article is also available for rental through DeepDyve. Read this now at DeepDyve
344 Views
View Metrics
Beyond likes and follows: how social media influencers’ community orchestrate customer engagement behavior through perceived interactivity and digital rituals
How do consumers perceive craftsmanship in luxury brands? Linking craftsmanship, consumer well-being and brand loyalty
Local brand preference under global mobility: identity-related orientations and social categorization effects
Online brand advocacy and video game consumers

Suggested Reading

Erratum
Journal of Business & Industrial Marketing (January,1988)
Erratum
Pigment & Resin Technology (September,1989)
Erratum
International Journal of Wine Marketing (January,1991)
Erratum
Journal of Product & Brand Management (March,1992)
Erratum
Internet Research (June,1996)

Related Chapters

ABOUT THE AUTHORS
Teacher Unions and Education Policy: Retrenchment of Reform?
Marie
Do Better: Critical Narratives of Disabled Graduate Students in Higher Education
No Blue Plaques ‘In the Land of Grey and Pink’: The Canterbury Sound, Heritage and the Alternative Relationships of Popular Music and Place
Subcultures, Bodies and Spaces: Essays on Alternativity and Marginalization

Recommended for you

These recommendations are informed by your reading behaviors and indicated interests.

Cited By

Google Scholar
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal