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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb024706. When citing the article, please cite: Robert Sanders, (1987) “THE PARETO PRINCIPLE: ITS USE AND ABUSE”, Journal of Services Marketing, Vol. 1 Iss: 2, pp. 37 - 40.
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© MCB UP Limited
1992
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