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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/07363769110035009. When citing the article, please cite: Jerry Plymire, (1991) “Complaints as opportunities”, Journal of Consumer Marketing, Vol. 8 Iss: 2, pp. 39 - 43.
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© MCB UP Limited
1992
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