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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002572. When citing the article, please cite: Peter Doyle, (1990), “Building Successful Brands: The Strategic Options”, Journal of Consumer Marketing, Vol. 7 Iss: 2, pp .5 - 2.
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© MCB UP Limited
1992
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