The product strategy for seasonal products Available to Purchase

The purpose of the paper is to exemplify the product management of seasonal products.

Comment on existing literature.

The comment synthesizes literature on an uncommon product strategy issue.

As in all case studies, the specific conditions found in one organization may not be found more generally in others. Readers are cautioned that the conclusions drawn in the case may have limited applicability.

The comment depicts the process that one firm uses to link product introductions to seasonal events.

The comment describes an approach to product strategy that maintains customer interest and involvement with a complex product line.