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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/10610420910972756. When citing the article, please cite: Herbert Jack Rotfeld, (2009), “Function and problems of brand name pharmaceuticals”, Journal of Product & Brand Management, Vol. 18 Iss: 4, pp. 240 - 241.
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© Emerald Group Publishing Limited
2009
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