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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/08858629210037263. When citing the article, please cite: Allan Mcgrath, (1992), “The Management of Marketing Productivity”, Journal of Business & Industrial Marketing, Vol. 7 Iss: 4, pp. 49 - 54.
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© MCB UP Limited
1993
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