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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/08876049210035854. When citing the article, please cite: John H. Antil, (1992), “Are You Committing Marketcide?”, Journal of Services Marketing, Vol. 6 Iss 2 pp. 45 - 53.
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© MCB UP Limited
1993
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