The influence of negative publicity on brand equity: attribution, image, attitude and purchase intention Available to Purchase

Mingzhou Yu (Stanley) has recently received his PhD in Marketing from the University of Western Australia, Perth, Australia. His research interests include advertising, brand management and cross-cultural consumer behaviour. Mingzhou has taught a number of marketing units, including advertising and promotion. He had worked as a Data Analyst at the Shanghai Securities prior to his academic pursuit.

Fang Liu (PhD in Marketing) is an Associate Professor in Marketing at the Business School of the University of Western Australia (UWA). Dr Liu’s research, teaching and consulting areas centre on marketing communications, branding, consumer psychology and cross-cultural consumer behaviour. She has a wide range of publications in these areas. Dr Liu had extensive experience in international trade and marketing and had worked for some of the largest international trade companies in China prior to her academic career.

Julie Lee is a Professor of Marketing at the University of Western Australia (UWA). She received her PhD from the University of Illinois at Urbana-Champaign. Her research focuses on values theory, measurement and application in the tourism and consumer behaviour contexts. She has published widely, including the book Marketing across Cultures (co-authored with J.C. Usunier, 2013), which is in its sixth edition and has been translated into several languages. She has been awarded over $2.5m in competitive grants.

Geoff Soutar graduated in Economics from the University of Western Australia (UWA) and undertook doctoral training at Cornell University before returning to teach at the UWA, from 1973 to 1986. He was Foundation Professor of Management at Curtin University of Technology from 1986 to 1994 and Executive Dean of the Faculty of Business and Public Management at Edith Cowan University from 1994 until 1999. He was also Director of the Graduate School of Management at UWA from 2000 until 2007 and Head of the Marketing Discipline Group at UWA from 2008 to 2016. Soutar has been a consultant to a large number of private and public sector organizations in Australia and internationally and has been active in research across a wide area, publishing more than 200 research papers in journals and in book chapters, as well as a number of research monographs, across a wide range of management and marketing areas and presenting more than 300 papers at seminars and conferences. His present research interests include cross-cultural decision-making, new product and service development and the marketing of services, especially educational and tourism services. He has a particular interest in service quality and its impact on organizational success, from which evolved a long-term study of consumption value and its impact on people’s willingness to buy and their subsequent satisfaction or dissatisfaction.