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Volume 3, Issue 2
1 June 1994
Journal of Product & Brand Management Cover Image for Volume 3, Issue 2
Research Article| June 01 1994

Innovator Buying Behavior Over Time:The Innovator Buying Cycle and the Cumulative Effects of Innovations Available to Purchase

Frank Alpert
Frank Alpert
Assistant Professor at the School of Business Administration, University of Missouri, St Louis, Missouri
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2054-1643
Print ISSN: 1061-0421
© MCB UP Limited
1994
Journal of Product & Brand Management (1994) 3 (2): 50–62.
https://doi.org/10.1108/10610429410061915

Earlier research on this topic focussed on the adoption of an innovation in isolation from other innovations. Analyzes the cumulative effects of earlier innovations on the adoption of future innovations in the same product class. It is proposed that innovators move through a series of stages, the innovator buying cycle, driven by an internal dynamic.

Keywords:
Computer software, Consumer behaviour, Perceptions, Production innovation, Product lifecycle
© MCB UP Limited
1994
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