Relationship between integrated communication effectiveness and employee-based brand equity – mediating role of psychological contract fulfillment Available to Purchase

Dr R. Deepa is currently working as an Assistant Professor at Loyola Institute of Business Administration, a premier B-School in Chennai, India. She has completed her PhD from the Department of Management Studies, Indian Institute of Technology (IIT) Madras, Chennai, India. She has over 15 years of experience in industry, teaching and research. Her academic interests include Employer Branding, Internal Branding, Internal Communication, Talent Management, Personal Branding, Strategic HRM, Artificial Intelligence and Machine Learning Applications in HRM and Retail. She has presented papers in several reputed National and International conferences and published in peer-reviewed international journals on Employer Branding. She has been part of case research on Employer Branding and has delivered guest lectures and a faculty development program on Personal Branding and Structural Equation Modeling.

Dr Rupashree Baral is working as an Associate Professor in the HR and organizational behavior area at the Department of Management Studies, IIT Madras. She has completed her PhD in Human Resource Management from Shailesh J. Mehta School of Management, IIT Bombay. She has published several papers and cases in International and National Journals and Conferences of repute. Her research and training interests include Work-Life Balance, Family-Friendly HR Policies and Practices, Career Exit and Re-Entry of Women, CSR Activities in Indian Organizations, Employer Branding, Employee Engagement, Career Management and Generational Differences at the Workplace, Competency Management, Social Networking and Knowledge Sharing Behavior. She has also conducted various Management and Faculty Development Programs.