Drivers and consequences of customer participation into value co-creation: a field experiment Available to Purchase

Mevludiye Guzel is a PhD candidate in the Institute of Social Sciences at Gebze Technical University, Kocaeli, Turkey. Her thesis is concerned with consumer co-creation behavior. Her research interest is online consumer behaviors. Her PhD study is financially supported by The Scientific and Technological Research Council of Turkey (TUBITAK).

Bülent Sezen is a Professor of Operations Management at Gebze Technical University. He obtained his PhD in Operations Management in 2001. His research interests focus on logistics, inventory management and supply chain management. His research studies have been published in several international journals including Journal of Business Research, Industrial Marketing Management, International Journal of Physical Distribution, Total Quality Management, Service Industries Journal, Supply Chain Management: An International Journal, Production Planning & Control and International Journal of Retail and Distribution Management.

Umit Alniacik is a Professor of Marketing at Kocaeli University (Turkey). He gained his BA (Business Administration) and MA (Marketing) degrees from Kocaeli University and his PhD (Business Administration) from Gebze Institute of Technology. Prof Alniacik teaches Marketing Management, Consumer Behavior, Advertising Management and Research Methodology. His main areas of research are consumer behavior, advertising effectiveness, CSR and corporate reputation. His research has been published in several international journals including Corporate Social Responsibility and Environmental Management, Corporate Reputation Review, Amfiteatru Economic and Trípodos Journal.