Impact of brand familiarity on attitude formation: insights and generalizations from a meta-analysis

Wagner Junior Ladeira is an Associate Professor of Universidade do Vale do Rio dos Sinos (UNISINOS), Brazil. He has a PhD in Business Administration. His research appears in high-quality ranked journals, including the Journal of Academy Marketing Science; Journal of Business Research; Journal of Consumer Behaviour; Journal of Consumer Marketing; European Management Journal; Journal of Brand Management; Journal of Marketing Management; International Journal of Retail and Distribution Management, Annals of Tourism Research and international academic conferences such as the Association for Consumer Research (ACR), the Academy of Marketing Science (AMS) and the European Marketing Academy (EMAC).

Joanna Krywalski Santiago is an Invited Assistant Professor at the Universidade de Lisboa, ISEG – School of Economics and Management and Invited Lecturer at KU Leuven Association – VIVES University College, Belgium. She has a PhD in Marketing/Employer Brand Management and MSc in International Management and Marketing. Her research focuses on brand management, digital marketing and CRM. Particularly, her investigation embraces customer- and employee-based perspective of brand equity, artificial intelligence for marketing strategy, as well as social CRM. She has developed Digital Marketing Canvas to accompany customer journey. She is also a business strategy and brand consultant and enjoys working with practitioners.

Fernando de Oliveira Santini is an Associate Professor of Universidade do Vale do Rio dos Sinos (UNISINOS), Brazil. He has a PhD in Marketing and MSc in Management and Marketing. His research interests include marketing issues (consumer behavior; branding; retailing strategies) and quantitative methods (meta-analysis; temporal Series). He has published papers in several academic journals and conferences, including the Journal of Academy Marketing Science; Journal of Business Research; Journal of Consumer Behaviour; Journal of Consumer Marketing; European Management Journal; Journal of Marketing Management; International Journal of Retail and Distribution Management.

Diego Costa Pinto Doctor of Philosophy (PhD) in Management (Major in Marketing) from the Neoma Business School (France) and Director of the NOVA Marketing Analytics Lab (NOVA IMS, Portugal). His research appears in high-quality ranked journals, including the Journal of the Academy of Marketing Science, Business Ethics Quarterly, Journal of Business Research, European Journal of Marketing, Annals of Tourism Research, and international academic conferences such as the Association for Consumer Research (ACR), the Academy of Marketing Science (AMS) and the European Marketing Academy (EMAC).