Employees’ online brand advocacy behaviors as a response to justice and emotion

Nilsah Cavdar Aksoy is Assistant Professor of Marketing at Galatasaray University. She received her PhD in Marketing from Gebze Technical University in 2021. Her research interests include consumer behavior, digital marketing and tourism marketing. Her researches have been published in The Service Industries Journal, Tourism Economics, Journal of Marketing Management, Appetite and in numerous Turkish-language scholarly journals.

Nihal Yazici is a PhD student at Institute of Graduate Studies, Yalova University. She graduated from the Department of Business Administration, Yalova University, and gained her master’s degree from the same department. Her research interests include behavioral research, organizational justice and tourism management. Her research have been published in Tourism Economics and in some Turkish-language scholarly journals.

Ahmet Duzenci is a PhD student at the Department of Business Administration, Faculty of Business, Gebze Technical University. He graduated from the Department of System Engineering, Turkish Military Academy, and gained her master’s degree in Logistics Management from Ege University. His research interests include behavioral research, cyber behavior and technology management.