Do consumer values and perceived readiness impact secondhand luxury consumption? A goal-framing theory approach Available to Purchase

Dr Sheetal Jain has 15+ years of experience in academia and industry. She holds a PhD from Aligarh Muslim University, India. She is the Founder and CEO, Luxe Analytics, a specialized luxury market intelligence and strategic advisory firm. Her research interests include consumer behavior, luxury marketing, circular economy, sustainability and online marketing. She has been invited as a Guest Faculty at Neoma Business School, France; Georgia Southern University, USA; and Goldsmiths, University of London. She has published more than 30 papers in various international/national journals including the Journal of Retailing and Consumer Services, International Marketing Review, Marketing Intelligence & Planning, International Journal of Retail and Distribution Management and Australasian Marketing Journal. She has contributed book chapters in various management books. She is in the Editorial Review Board of Journal of Consumer Behavior (ABDC-A), USA. She has made paper presentations in various international/national conferences. She has been honored with “Outstanding Paper Award” in 2018 and 2022 Emerald Literati Awards.

Rubal Rathi is a Doctoral Student at School of Management, BML Munjal University, India. Her research interests include luxury marketing, brand management, sustainable luxury consumption and conscious consumption. She has published research articles in reputable journals like Journal of Brand Management, Vision: A Journal of Business Perspective and book chapters and op-eds in reputable outlets. She has presented her work in many prestigious international/national conferences like Australia New Zealand Marketing Conference, American Marketing Association, Winter Session, and earned “Best Paper Award 2021” at the Regional Conference in Management and International Business, North South University, Dhaka. She is an Associate Member of Institute for Sustainability and Development Research (ISDS), Japan.