Page 1 | Search Results | Journal of Product & Brand Management | Emerald Publishing

Skip to Main Content

1-4 of 4

Sort by

Sort Order Select

Journal Articles

Analysing mobile advergaming effectiveness: the role of flow, game repetition and brand familiarity

Sara Catalán, Eva Martínez, Elaine Wallace

Journal of Product & Brand Management (2019) 28 (4): 502–514.

https://doi.org/10.1108/JPBM-07-2018-1929

Published: 07 March 2019

View article titled, Analysing mobile advergaming effectiveness: the role of flow, game repetition and brand familiarity

Add to Citation Manager for Analysing mobile advergaming effectiveness: the role of flow, game repetition and brand familiarity

Journal Articles

A cross‐national validation of the consumer‐based brand equity scale

Isabel Buil, Leslie de Chernatony, Eva Martínez

Journal of Product & Brand Management (2008) 17 (6): 384–392.

https://doi.org/10.1108/10610420810904121

Published: 19 September 2008

View article titled, A cross‐national validation of the consumer‐based brand equity scale

Add to Citation Manager for A cross‐national validation of the consumer‐based brand equity scale

Journal Articles

The negative impact of brand extensions on parent brand image

Eva Martínez, José M. Pina

Journal of Product & Brand Management (2003) 12 (7): 432–448.

https://doi.org/10.1108/10610420310506001

Published: 01 December 2003

View article titled, The negative impact of brand extensions on parent brand image

Add to Citation Manager for The negative impact of brand extensions on parent brand image

Journal Articles

Adopter categories in the acceptance process for consumer durables

Eva Martínez, Yolanda Polo

Journal of Product & Brand Management (1996) 5 (3): 34–47.

https://doi.org/10.1108/10610429610126560

Published: 01 June 1996

View article titled, Adopter categories in the acceptance process for consumer durables

Add to Citation Manager for Adopter categories in the acceptance process for consumer durables