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Journal Articles

Examining the motives affecting the demand for second-hand fashion products in the context of brand knowledge presence

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Fatma Özge Baruönü
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2025) 34 (5): 707–719.
https://doi.org/10.1108/JPBM-10-2023-4778
Published: 11 April 2025
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Journal Articles

Users and non-users of counterfeits: motivations, emotional outcomes and neutralization processes

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Şahver Omeraki Çekirdekci, Fatma Ozge Baruonu Latif
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2019) 28 (6): 733–746.
https://doi.org/10.1108/JPBM-06-2018-1926
Published: 15 March 2019
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