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Yolanda Polo‐Redondo
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Journal Articles
Moderating effect of type of product exchanged in long‐term orientation of firm‐supplier relationships: an empirical study
Available to Purchase
Journal of Product & Brand Management (2005) 14 (7): 424–437.
Published: 01 December 2005
Journal Articles
Tactical launch decisions: influence on innovation success/failure
Available to Purchase
Journal of Product & Brand Management (2005) 14 (1): 29–38.
Published: 01 January 2005
