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Keywords: A structure for reviewing brand identity
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Journal of Product & Brand Management (2014) 23 (3): 241.
Published: 13 May 2014
... Management A structure for reviewing brand identity New thinking in Brand Management Brand Revolution – Rethinking Brand Identity is one of those books that needs to be read at least twice. It is not very long, 162 pages. On the first reading, it seems to get very abstract at times...
