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Keywords: ABC model of attitude
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Journal Articles
Journal of Product & Brand Management (2017) 26 (7): 704–721.
Published: 20 November 2017
... brands, affect and cognition are the prevailing attitudes used by researchers (Abbott et al., 2009 ; Riscinto-Kozub et al., 2013). Ray (1973) and Solomon (1996) provide the ABC model of attitudes, which concludes that attitude is formed by three main components, namely, affect...
