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Keywords: AI-generated content
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Journal Articles
Journal of Product & Brand Management 1–14.
Published: 01 July 2026
... marketing Online buying behavior Brand stories Story diagnosticity AI-generated content Experimental design © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only 09 12 2024 03 05 2025 23 09 2025 20 02 2026 11 05 2026 22...
