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Keywords: Acceptable price
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Journal Articles
Journal of Product & Brand Management (2016) 25 (7): 676–686.
Published: 21 November 2016
... (unique versus multiple). This paper aims to inform such choices for online data collection with an empirical evaluation of the size of the bias induced by four methods (price acceptability, price judgements, multiple discrete choices and single discrete choices) in a realistic choice context. Design...
