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Journal Articles
Journal of Product & Brand Management (2021) 30 (7): 1016–1032.
Published: 18 September 2020
...Liudmila Tarabashkina; Olga Tarabashkina; Pascale Quester; Geoffrey N. Soutar Purpose While past studies have shown that corporate social responsibility (CSR) influences brand equity, loyalty and brand attitudes, research about CSR effects on the responsible and active dimensions of brand...
