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Keywords: Additive-free label
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Journal Articles
A shortcut for new brands: additive-free label promotes consumers’ acceptance of new products
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Journal of Product & Brand Management (2025) 34 (5): 648–661.
Published: 11 April 2025
...Zefei Chen; Chunchun Chen; Yuxin Zhao; Chengchen Zhang; Jianping Huang Purpose This paper aims to investigate the influence of “additive-free” label on Chinese consumers’ attitudes and perceptions, providing new insights and strategies for both marketing theory and brands. Design/methodology...
Includes: Supplementary data
