Keywords: Affective events theory
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Product & Brand Management (2026) 35 (6): 753–769.
Published: 22 January 2026
... BY 4.0 licence. Product recall Opportunistic product recall Brand hate Affective events theory Serial mediation Structural equation modeling Product recalls are among the most recurrent and damaging events for organizations, posing serious threats to operational continuity and brand...

or Create an Account

Close Modal
Close Modal