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Keywords: Ageism
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Journal Articles
Journal of Product & Brand Management (2026) 35 (2): 306–319.
Published: 06 August 2025
...@schulich.yorku.ca 31 07 2024 22 01 2025 14 03 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Age-inclusive branding Institutional work Institutional entrepreneurs Ageism Aging consumers Social Sciences and Humanities...
Includes: Supplementary data
