... Quality Brand evaluation Consumer behaviour Agro-food marketing It is not always easy for consumers to select a bottle of wine. In hypermarkets, for example, any given product category typically provides around a dozen brands from which the consumer can choose. However, regarding wine...

... and supplement packages. © Emerald Group Publishing Limited 2014 Packaging Agro-food marketing Organic and alternative foods An executive summary for managers and executive readers can be found at the end of this issue. attitudes toward organic foods (Brennan et al...