... that the degree of cannibalisation in line extensions may be affected by similarity between the extension and parent brand and call for research examining this issue. Alcoholic drinks industry Australia Brand extensions Product attributes Product positioning When a new product line is launched...

... – the potential for the geographical source to help develop a product‘s brand equity. This paper also discusses land valuation techniques and applies the concept of products of place to the trend among Californian wine growers to produce wines with vineyard designations. Alcoholic drinks industry Brand equity...