... by consumers’ altruisms and FMCG types. Research limitations/implications Limitations of the research include the reliance on reported sales data and self-reported measures, which could introduce biases. The authors also primarily focused on extreme weather events, leaving other types of disasters...

... theory Altruism Brand equity Signalling theory Food labels Various food labels have been developed in recent years to meet the growing consumer demand for food quality and safety (Aprile et al., 2012 ; Zepeda et al., 2013). Labels or signals communicate attributes...