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Keywords: Altruistic values
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Journal Articles
Journal of Product & Brand Management (2023) 32 (7): 973–987.
Published: 16 February 2023
... egoistic and altruistic value frames drive secondhand luxury purchase intention through attitude and subjective norms (SNs), respectively. Interestingly, attitude significantly leads to consumer perceived readiness, but readiness does not directly affect purchase intention. Further, risk perceptions...

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