...Vicente Marin; Cristóbal Barra; Jorge Moyano Purpose The purpose of this paper is to examine the impact of adding the name of an artist to an art-infused product as a way to improve luxury perceptions. Additionally, the underlying processes are explored through the mediation of perceptions...

... should carefully choose artistic content that matches the position and target shoppers of their mall. Originality/value This paper proposed and empirically examined the effect of artistic elements as the new fourth atmospheric element. It extends the art infusion theory by applying it to the “non...