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Keywords: Art interest
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Journal Articles
Journal of Product & Brand Management (2018) 27 (3): 262–276.
Published: 14 May 2018
... infusion more thoroughly. Thereby, the moderating role of the art interest of individuals and its interplay with the hedonic value of the product is studied. Effects on attitude and willingness to pay are revealed and the perceived value for money as a further mediating variable that drives the art...
