... trade-off translates product-induced variables into value-in-use and, in turn, into continuance intention. It offers practical implications for product and brand managers on how artificial intelligence voice-assisted products must be designed to serve as effective brand touchpoints along the customer...

... 27 05 2024 05 08 2024 19 09 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Social media influencer Virtual influencer Influencer marketing Artificial intelligence Generation Z Brand attachment Word-of-mouth Source trust...

...Alexandra Kirkby; Carsten Baumgarth; Jörg Henseler Purpose This paper aims to explore consumer perception of “brand voice” authenticity, brand authenticity and brand attitude when the source of text is disclosed as either artificial intelligence (AI)-generated or human-written. Design...

...Yang Cheng; Hua Jiang Purpose This study aims to explore the role of artificial intelligence (AI)-powered chatbot marketing efforts (CMEs) in the establishment of relationships between brands and their customers, extending the link between relationship marketing and online consumer behavioral...