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Keywords: Attitude formation
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Journal Articles
Impact of brand familiarity on attitude formation: insights and generalizations from a meta-analysis
Journal of Product & Brand Management (2022) 31 (8): 1168–1179.
Published: 19 May 2022
...Wagner Junior Ladeira; Joanna Krywalski Santiago; Fernando de Oliveira Santini; Diego Costa Pinto Purpose This study aims to investigate the effects of brand familiarity on attitude formation across different advertising channels, product types and brand settings. Design/methodology/approach...
